Technical detail
The most publicized AI perfumery tool is Carto, developed by Givaudan (2019), which allows perfumers to navigate formulas through a digital interface that maps ingredient relationships and predicts olfactive outcomes. Symrise developed Philyra, an AI trained on thousands of formulas used in the creation of Egeo Woman for O Boticário (2019) (Symrise press release, accessed 2026-05-27).
AI tools in perfumery operate on two main axes: formula optimization (replacing restricted or costly materials while preserving the olfactive profile) and trend prediction (analyzing consumer data to forecast preferred accords for new markets). In niche perfumery, AI adoption remains limited; most artisan houses prioritize the perfumer's unaided sensory intuition as a differentiator (Perfumer & Flavorist, accessed 2026-05-27).
Examples
- Givaudan Carto (2019): first commercial AI perfumery tool used by in-house and external perfumers.
- Symrise Philyra (2019): produced Egeo Woman for O Boticário, the first commercially released AI-designed fragrance.
- IFF Scentrification: uses neural networks to translate non-olfactive briefs (images, music) into accord suggestions.
Sources
- Givaudan: Carto AI perfumery tool (accessed 27 May 2026)
- Symrise press release, Philyra AI, 2019 (accessed 27 May 2026)
- Perfumer & Flavorist: AI in fragrance development (accessed 27 May 2026)